The appearance or look of a website is considered as
the most important facets of your success. Basically, the products or services
of your company will be estimated by the look of your website and this is a
fact that no one can deny. Bad web design is one of the vital reasons behind
the failure of small business. Actually, there are thousands of home-based
businesses that are struggling hard to make a living online or create an impact
online. Most of them make little or no money and finally end up with closing
their site.
That should not happen in your case and that is why
I have come up with some basic guidelines that you should follow when designing
a professional website.
1. Make
sure that you have made a superb first impression. Make proper use of colors
and don’t fill the site with unnecessary stuffs. Create a separate navigation
structure and organize the page elements in a grid fashion. The most important
part is that your website should be visible to all.
2.Try
to keep things on your site fairly consistent from page to page. The site
should have a good flow from one page to another.
3. It
is important to use the right images because images play a crucial role in
generating traffic to your website. Visitors love visiting a site having
impressive images.
4. The
navigation system should be solid enough to support all the available search
preferences. Visitors should find out information easily while going through
your site.
5. If
you prefer Flash or animations, it is better to move to HTML5, it is the best
browser compliant alternative to Flash.
6. The background and
text color should be appealing. It is the responsibility of the designer to
choose a better background color along with a proper and sober text color.
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