Friday, 28 March 2014

Social Media, an enormous platform for advertisement

Social media always plays an important role in apps and technology marketing. Social media help you to reach much wider and sharply targeted audience. They are bound to be interested in what you have to offer to them. Not only this, social media will help you to bring more potential customers.

Social media has become a platform which is easily accessible to anyone with internet access, brand awareness and facilitate conversations with thousands of customers. It is relatively an inexpensive platform for organization for implementing marketing campaigns. Companies can receive direct feedback from their targeted markets and customers. There are some popular social media sites like Facebook, twitter, LinkedIn etc. these are some of the popular social networking sites that are in existence today.

The media channel offers a single platform to interact with many users from all over the world. Make sure that you can create a strong presence on these social media sites. Some of the organizations popularly use social media in their marketing plan for promoting a new technology or application in the market. They can get connected with organizations whenever they want.

But, for promoting an application or technology in social media sites, you need to follow certain rules. There are thousands of applications out there, so, you need to add something extra so that it gets noticed by customers. Adding a unique touch to the way you present your app to the users will eventually make your app a winner. Tell your potential customers why your app is special and how it would help you better than all other apps in a particular category. You must use the right word to present your app to the visitors as it is an important part of app marketing.

Thus, social media is a vast and inexpensive advertising platform. Organizations are able to target individuals based on specific interest shared on social media.

Friday, 14 March 2014

Take a glance at top three emerging technologies in 2014

The World Economic Forum, famous for its annual convention in Switzerland, has put a new report for identifying the top five technological trends in the year 2014. Technology is perhaps, the greatest agent of change in modern era. In the year 2014 and a whole new range of powerful technologies are creating visibilities into real time process, enabling agility and of course responsiveness like never before. So, here, you take a glance at the top three emerging technology in this year.

Screenless Display: Screen less Display technology promises some amazing way to view your documents. With this new technology, holographic image can now be generated in three dimensions with MIT’s Media Lab reporting they created an inexpensive prototype holographic video display with the resolution of standard TV. In respect of privacy and start ups and content securities which are ramping up the screenless displays for including projecting images directly into a person’s retina which increases security.

Body Adapted wearable Electronics: We probably heard about wearable technology like Fitbit wristbands and their siblings. These devices help people in understanding their health and fitness choices, this particular sector is gradually shifting beyond the clip on devices.

This wearable electronic is designed to adapt body’s shape where it is worn. These types of devices are tiny but packed with a wide range of sensor along with a complex feedback system. These are being designed not to be seen such as ear buds that will monitor your heart beat, a temporary tattoo that tracks your vital statistics and small sensors worn under clothing to track your pos

Nanowire Lithium-ion Batteries: This new generation batteries get charged quickly and produce 30 to 40% electricity than today’s lithium-ion batteries. These batteries help to transform the electric car market and allow the storage of solar electricity at household scale.

From wearable electronics to brain computer interfaces, these three web technology have emerged in the year 2014. The positive technological breakthrough promise innovative solution to the most pressing global challenges, from resource scarcity to global environmental change.
ture. It is an amazing device for those that are visually impaired.

Wednesday, 26 February 2014

Open new doorways of your business with highly improved mobile technology

Whether you are running a small or medium sized business, you can reach to thousands of customers with highly improved mobile technology. This provides benefits in product development, communication, processes, and marketing and in various other things. As mobile hardware is getting importance in businesses, it just takes only a sense to consider mobile device protection.

One of the most improved technologies that are pushing businesses is simply the advancement of Smart phones and their powerful computing capabilities. Smart phones have

For this highly improved mobile technology, the need for instant information has grown out of every consumer. This instant information age has created greater capacity for production in our personal lives and has flowed in every part of the business world. From instant shopping apps to online shopping, consumers have got information at their fingertips which has empowered and awakened businesses to tap into this need and provide greater information to the clients. With this technology, businesses have increased their own productivity through wireless devices.

Constant mobile technology allows businesses to be productive at anytime and at any place. Mobile technology is increasing the productivity of businesses by allowing greater reporting, collaboration and communication among teams. The strategic implication of mobile technology has three fold if you hold a value focused approach. Mobile technology improves the working process, increase internal communication and knowledge sharing that directly enhances profitability throug

Mobile technology has opened new doorways to businesses seeking to become more productive and profitable. These technologies have allowed businesses to gain efficiency.  By adopting this technology, companies can easily maintain track report and sales initiatives that lead to a better understanding of sales trends with a faster switch in tactics when needed. In recent times, most of the people prefer to do mobile shopping which has opened new path for businesses houses to reach to million customers in few minutes.

grown from simple browsing and email device to true power housing mobile computing.
h better sales and marketing effectiveness.

Monday, 13 January 2014

Benefits of Android Application Development



It is a fact that android application development has amazed the whole world with its success in the mobile application industry. According to a trend analyst, android has the maximum market share in the next few years. All the applications that are created by using android are not only highly reliable but are also robust compared to that of the other platforms. Today, all of us are getting deep into the world of android development and is trying to get benefits out of it.
Android, as you all know is an open source framework that is basically used to develop mobile applications. This platform of android app dev has opened up new possibilities for the android application business and marketers. The application is best not only in creating eye-catching games but also creating applications that are too much useful for the users.
The best part is that the android application is ideal for all kinds of users. Android technology is the ideal one for any of the snugly knit connection between the different software applications. Almost all the developers are using android to innovate their applications.
An android application developer can create different types of applications and that also without incurring the license expenses. At the same time, modification programs are also freely available that automatically cut down the development cost. Today, businesses have gained huge profit from all these android based programs, particularly the mobile phone suppliers and wifii workers.
You are also allowed to employ a whole lot of techniques when it comes to develop android based applications. With this open source application, you can possibly disperse different kind of retailers and that also by using syndication programs.
You can hire an android application developer as per your budget to create innovative applications for your business. But before you hire a developer, it would be better if you can do a bit of research work. This will help you get the best developer who can serve your business in just the right way. As technology is changing at a rapid pace, it is important to choose a developer who is well aware of all these changes.

Monday, 6 January 2014

What the Heck is Software Development?

Software development basically includes application development, Design of software, software application development, enterprise application development, platform development and many more. “Software development” usually generates upgraded Computer programmers with addition of new process and structural improvement.  Therefore, software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products. 

The process of Software development can be divided into three specific group’s e.g.

1) Custom Software-  Here clients or business needs to distinguish the potential of identified as soon as possible.

2) Commercial Software – this development process basically for personal use( A specialist scientist or may be an expert may write software to automate a mundane task).

3) Implant software- This is the development of embedded software such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product.  To complete the process of this development it takes prototyping, re- engineering, research, new ideas, modification, and maintenance.

 Also there are several other approaches to software development. Some take a more structured, engineering-based approach to develop business solutions, whereas others may take a more step by step approach, where software evolves as it is developed piece-by-piece. In every activity planning is objective to meet deadline. Consumers have an abstract idea of what they want but as an end result they don’t have clear idea about what the software should do. Skilled and experienced engineers notice this.

Execution is part of software development where software engineers actually program the code of the process. In development Software testing plays integral part where it makes sure the defects are to be recovered as soon as possible.  Documenting the internal design of software for the purpose of future maintenance and enhancement is done throughout development.  It may include writing of Application Programming Interference (API). Software development is chosen by the developing team will regulate how much internal documentation is needed.


Software development is a configuration that is used to structure, arrangement and control the process of developing information system.  A range of development of software has been made over the years each with its strength and fragility. Software may require compromising or going beyond what is required by the client. A project may stray into less technical concerns such as intellectual property, budgeting, risk management, human resources. A software development process makes everything easier and reduces the amount of problems encountered. Some companies and government agencies require a software development process.

Wednesday, 11 December 2013

Development Trends and Skills for Web Developers in 2013



The year 2013 has been the year of developers. With the continuous movement of technology, software was undoubtedly to be changed in a positive way.  To serve the people with latest technology and software, the software developers were never expected to stay behind. Research says that it was software development that got the label of highest paid job. Let us discuss the subjects that people expected to be followed by the software developers.

Development Trends and Skills for Developers in 2013
Mobile technology covered a huge part of development. It will not be an over rated statement if we say that mobile phones occupy a bigger of our daily lives. It is true. And keeping the fact in mind, developers concentrated in making responsive web designs as many users use internet in their smart phones, android phones and IOS sets.

How Development Trends and Skills for Developers in 2013 Have Changed the Face of Online Business
To give businesses an easier approach through high end method, cloud computing is a good option that businessmen are choosing this year. A tool that became the subject of utter importance was HTML5. It is also accepted by the mobile phones. So it is not hard to understand how important is HTML5 in the process of making new and unique applications meant for mobiles.

Developers were keen on making responsive pages keeping the huge use of mobile internet. The advantage of responsive page is that it can be fit in any computer screen and give the user the opportunity to go through a website without any problem.


Web development has reached the new height after using the combination of JavaScript and HTML5both. Learning of jQuery has become must as it is always good to learn more languages to boost up applications.

The above stated skills are a few that ruled 2013. But there are numerous other skills that have been developed as technology never runs in limit to serve the mankind. The contemporary development trends and skills for developers in 2013 have come a long way since the very inception of the concept of internet and it is this pattern of evolution that has made it possible for the worldwide web to act as a potential platform for the growth an6d expansion of the huge number of budding business.

Tuesday, 12 November 2013

3 Popular Free Resources For Designers And Developers



Getting started in the world of designer and development can be both exciting and intimidating. It may happen that sometime you feel that you don’t have the right resource tha you can utilize to get the right thing. At the next moment your mind starts buzzing with multitude of ideas. It is not that easy to be a designer and the same applies for a developer too. Loads of responsibilities have to be undertaken by both the designer and developer if you want to have a taste of success in this competitive market.

Free resources for both Developers and Designers:
Here is a list of some resources that the developers and designers can use for their own benefit. One such resource to talk about is Long press. Long Press is basically a jQuery plugin. This plugin helps in adding accented characters and it is very easy to work on it. May be you are familiar with the term as it is a trendy web design 2013 part. This tool can be seen in the picture as what it does.

The next is the responsive e-mail template. As people are using mobile phones now rather than computers, this tool is great for both the designer and developer. You can check your emails on your phone daily and that is why this template is the best. Creating a responsive e-mail might prove to be a bit tough as this is a fact.

Adobe edge animate is a new feature to talk about. This is a great resource to talk about. This is a new feature of CSS-3 and some of the applications. This software is basically similar to Adobe Flash except that it creates different types of animations for the website. Companies that offer offshore web development services prefer having this resource.